Partnerships, especially involving resellers, are essential in the business world when it comes to Software-as-a-Service (SaaS). Value-added resellers are always looking for partners that not only supply a great SaaS solution, but also support them with taking the product to market in what I call the “hand holding” approach. Resellers of all types and SaaS vendors need each other equally as much. To have a complete and comprehensive portfolio is an ´order winner´ for Value adding resellers.
Resellers are looking straight at their SaaS vendors for answers on how to sell and market the solutions to their customers. Resellers need to make sure they are not only choosing a great service, but also that they are choosing a great partner who will educate and train them.